Our Story · Since 2016
A Little Story About Storybook Goods
Jamie Ann Johnson, founder of Storybook Goods
It began with a few Christmas stockings.
In October 2016, I opened Storybook Goods on Etsy with a handful of Christmas stockings sewn from fabric I already had. I needed to earn some money, and sewing was something I knew how to do. I started with what was in front of me.
By December, I had more orders than I could keep up with. I never imagined those first stockings would become the beginning of a business that would be part of so many families’ Christmas mornings and birthday celebrations.
From Christmas stockings to first birthdays
After the stockings came the original Storybook Goods bow party hat. In 2020, I built a full party collection around it: coordinating high-chair banners, birthday bibs, cake toppers, and pieces to save long after the cake was gone.
I have always loved making things that are useful for one special day but meaningful years later. A name on a stocking or a little hat in a birthday keepsake box can bring back a whole season of family life.
Little pieces, memorable celebrations
Along the way, Storybook Goods designs found their way into places I never expected. House Beautiful included my blush sequin-monogram Christmas stocking in a roundup, and A Somerset Holiday featured my hand-sequined monogram stockings in print. My little designs were in more than 50 retail locations across the US and Canada and our customers spanned the globe.
Our party pieces have also appeared in Jenny Cipoletti’s celebration for Lucy, Brittany Anna Rose’s Tea for Three birthday, and I've also had the joy of designing for several celebrities throughout the years. Seeing something I made become part of another family’s memories has always meant a great deal to me.
Ten years later, the story continues.
There have been seasons of growth and seasons when I needed to rethink how to carry the business forward. Bringing back Storybook Goods means returning to what I have always loved most: original Christmas stockings, personalized ornaments, and party keepsakes made with care.
Today, Storybook Goods operates under Jamie Ann Johnson Holdings LLC. I still design and make these pieces by hand, and I am grateful that families continue to make room for them in their traditions. Thank you for letting my work be part of yours.
Storybook Goods is here because of you. Even years after closing, I'm still busy making party hats, stockings, and ornaments for new family members and celebrations! There are other brands and endeavors, but Storybook Goods stays close to my heart and it's truly an honor to still be here creating for your family.
Jamie Ann Johnson
Founder, Storybook Goods
